Privacy policy

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

When you visit, create an account, contact us, subscribe to any publication, place an order for goods or use any other service through our websites you may be asked to provide certain information about yourself. We may also collect information from you about your usage of our website via recognised IP tracking solutions as well as from any correspondence you have with us.

The different types of personal data we may collect, use and store about you includes the following groups:

• Identity data including your name, any username or similar identifier, and title;
• Contact details including billing address, delivery address, email address and telephone numbers;
• Financial data including bank account and payment card information;
• Transaction data including details about payments to and from you and other details of the products and services you have purchased from us;
• Technical data including internet protocol (“IP”) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites;
• Profile data including your username and password, purchases or orders made by you, your commercial interests, preferences, feedback and survey responses;
• Usage data including information about how you use our website, products and services;
• Marketing and communications data including your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share “aggregated data” such as statistical or demographic data for any purpose. This data may be derived from your personal data but is not considered to be personal data because it does not directly or indirectly identify you. However, if we combine or connect aggregated data with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any “special categories of personal data” about you (which includes details of race, ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about health, and genetic and biometric data). We also do not collect information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract with you and you fail to provide data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you
  • order our products or apply for our services;
  • create an account on our website;
  • subscribe to our service or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us feedback or contact us.
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookies page https://www.evcables4u.com/cookies for further details.
• Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below
• Technical Data from the following parties:
  • analytics providers;
  • advertising networks;
  • search information providers.
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
• Identity and Contact Data from publicly available sources.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data for the following purposes:

• Where we need to process your personal data to perform the contract we are about to enter into or have entered into with you (“Contract”).
• Where it is necessary for our legitimate interests (or those of a third party) and where these interests do not override your fundamental rights.
• Where we need to comply with a legal obligation (“Legal Obligation”).

The table below sets out the lawful basis for uses we make of your personal data.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email, post or text message. You have the right to withdraw your consent to marketing at any time by contacting us.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data.

Your information will enable us to provide you with access to all parts of our website and to supply the goods or services you have requested. It will also enable us to invoice you and to contact you, where necessary, concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business.

In particular, we may use your information to contact you for your views on our goods or services and to notify you occasionally about important changes or developments to the website or our goods or services.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You may receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by logging into My Account on the website (www.evcables4u.com) and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product experience or other transactions.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. We may share your personal data as set out below for the purposes set out in paragraph 2 above.

4.1 We may employ other companies to provide services for us, including for example, processing of credit card payments other examples may include IT and system administration services

4.2 Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.

4.3 HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

4.4 Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We do not transfer your personal data outside the European Economic Area (“EEA”)

When you visit our website we may store some information (commonly known as a "cookie") on your computer. Cookies are small files of information which use a unique identification tag and are stored on your device as a result of using our website or other services we provide to you. A number of cookies we use last only for the duration of your session and expire when you close your browser. Other cookies are used to remember you when you return to our website and will last for longer.

A cookie helps you get the best out of our website and helps us to provide you with a more customised service.

We use cookies so that you do not have to re-enter your details each time you visit our website and we can track how our website is used. This enables us to improve and update our content, store your preferences, customise elements of the layout and/or content of our website for you and collect statistical information about how you use our website.

Many browsers will automatically accept cookies but you can amend your browser settings to prevent that or to notify you each time a cookie is set. More information about cookies and how to block cookies across different types of browser is also available at www.allaboutcookies.org. You should note however that certain parts of our website are reliant on the use of cookies to operate correctly and may not work correctly if you set your browser not to accept cookies. Please refer to our cookies page for a full list and description of the cookies we use and the general purpose we use them for, any changes to the cookies we use will be posted on the cookies page.

Our website may from time to time include chat rooms, forums, message boards, and/or news groups on which you can post information. Any information that you post in these areas becomes public information and you should always be careful when deciding to disclose your personal details as part of that information.

We employ security measures to protect your information from access by unauthorised persons and against unlawful and/or unauthorised processing, use, disclosure, accidental loss, alteration, destruction and damage. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. Any concerns regarding data protection should be reported in the first instance to GDPR@evcables4u.com.

We will retain your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

• access your personal data (make a “subject access request”);
• request that we correct or complete any incomplete or inaccurate data that we hold about you. Although we may need to verify the accuracy of the new data you provide;
• request that we delete or remove your personal data where there is no good reason for us to continue to process it or if you have successfully objected to such processing or where we have unlawfully processes such data or are legally required to delete it. However, we may not be able to comply with your request for specific legal reasons which we will provide at the time of your request;
• object or request a restriction of processing your data;
• request the transfer to you or a third party of your personal data which is automated information; and
• withdraw your consent where we are relying on your consent to process your personal data.

If you wish to exercise any of these rights, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

We keep our privacy policy under regular review. Any changes to our privacy policy in the future will be posted to the website and, where appropriate, through e-mail or website notification.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.